A prize competition launched in 2005 for Aperol. During the evening customers at chosen bars have their photo taken and fill out a brief profile. Once registered, they can access the website and vote either positively (offering a virtual Spritz) or negatively (throwing a virtual Spritz). Those with the highest number of votes receive prizes from the sponsors of the initiative.
Young people under 35 resident in the city.
Promote Aperol Spritz and build loyalty between bars and their customers.
A very social competition, before social media even existed! We devised a new event that created a buzz and became viral by word of mouth and the fact that it combined a fun activity online with the Treviso tradition of meeting and socializing with a Spritz.